For stricter law on celebrities endorsing misleading advertisements, a proposal to ban is being considered by consumer affairs Ministry, said Ram Vilas Paswan minister for Consumer Affairs at an ASSOCHAM event held in New Delhi on Thursday. The government will soon bring in stringent laws to curb misleading advertisements and adulteration to guard the consumer's interest. New Consumer Protection bill will be passed in coming session of the Parliament which will strengthen the Bureau of Indian Standards (BIS) and to check spurious products said Mr. Paswan.
Chairing the ASSOCHAM meeting, the minister said BIS new Act is being amended comprehensively for the first time after it being enacted in the year 1986. These amendments will empower the government to bring more products under mandatory certification and these products should have the ISI mark on it.
He further said that the standing committee has already examined the provisions relating to punishment for endorsing misleading advertisements and those involved in adulteration.
“Abroad and in the western world, people cannot imagine that there can be food adulteration. Here in India, we cannot imagine food without adulteration," Mr. Paswan said.
"Industry should come forward and actively promote consumer awareness about food safety," Mr. Paswan said.
