Uttar Pradesh governor Ram Naik had unveiled the new logo for the 2019 Allahadbad Kumbh Mela last month. The logo comprises temples, saints, rivers, kalash (pitcher) and the Swastik. The logo's tagline “Sarvsidhiprad Kumbh”, means Kumbh is the provider of all accomplishments
It may be mentioned that the UNESCO has included the Kumbh in the list of intangible world heritage recently.
To promote the event the new logo will be printed in all communication of the state government. Now the government has also decided to promote the logo in all picture halls of the state. The logo will be shown just after the national anthem is played before every show and also shown in between the movie.