Plans for Celebrations of International Day of Yoga

Addressing a press conference at Chandigarh today regarding the preparations for International Day of Yoga, which is to be celebrated at Chandigarh on 21^st June, 2016, Union Minister of State (I/C) Shri Shripad Yesso Naik outlined the events that are to be held in this regards. The details of the events are as follows.

NATIONAL EVENT

·         Mass Yoga Demonstration of Common Yoga Protocol (CYP) form 7.00 AM to 7.45 AM on 21/06/2016

.       Venue: Capitol Complex, Chandigarh approx. 90,000 sq. mtr. (Performance by 25000-30000 participants)

·         Event organized by UT Admn. in association with Punjab and Haryana

·         M/o AYUSH actively supporting with financial and technical inputs.

·         All Ministries in the Government of India have been requested to celebrate IDY in their premises and subordinate/attached offices across the country

INTERNATIONAL CONFERENCE ON “YOGA FOR BODY AND BEYOND”

·       2-days International Conference at Vigyan Bhawan, New Delhi on 22^nd and 23^rd June, 2016.

·       The Conference is expected to be inaugurated by His Excellency Shri M. Hamid Ansari, Vice-President of India

·       Yoga experts from India and abroad will participate in the Conference as Resource Persons

·       The M/o AYUSH has requested the Indian Missions across the globe to nominate 3-4 yoga experts/enthusiasts to attend the Conference

·       The Conference will deliberate on use of Yoga in various disease conditions in Tertiary Care Hospitals.

·       Yoga-based Cultural progrmame for delegates will also be organized on 22^nd June, 2016.

IDY ACROSS THE NATION

State Level Functions

·         All State Governments have been requested to celebrate the event at the State HQ, District, Block and village level.

·         2-3 major yoga institutions attached to each State for technical and training support.

District level

·         One month training programme through selected NGOs in CYP in 675 Districts of the country for general public culminating in celebration of IDY on 21^st June, 2016.

·         100 RWAs each in 10 Metropolitan cities to be provided yoga training.

·         CII, FICCI, ASSOCHAM, PHD Chamber of Commerce, ICC, ICAI, ICSI, etc. requested to encourage their members to celebrate IDY at respective premises.

·         Leading Yoga Institutions have also prepared elaborate plans for celebrations

IDY IN DELHI

1.      A Mass Yoga Demonstration is being organized through the NDMC and Rahgiri Foundation at Connaught Place. About 10,000 participants are expected to participate.

2.      National Yoga Olympiad from 18^th to 20^th June, 2016 by NCRT and M/o AYUSH

3.      Events at other places also proposed:-

Nehru Park, Chanakyapuri             -    Art of Living

(for diplomats & Govt Servants)

Connaught Place                             -   Art of Living

Lodhi Garden                                  -   Art of Living

District Park, Sec-11, Dwarka         -  Patanjali

Talkatora Garden                             -  Patanjali

Swarn Jayanti Park, Near Japanese  -  Art of Living

Park, Rohini

100 RWAs                                         - Vivekananda Yoga Ashram & Surya Foundation

CONNECTING WITH THE YOUTH

1.      Primary theme of IDY 2016 is to connect with the youth

2.      Intensive use of social media- through celebrities and corporate CEO endorsements and stories

3.      Creative formats for engaging with young people- flash mobs, offline and online quizzes, online contests, co-branding with sports brands and e-commerce sites

4.      Special Yoga apparel- multiple designs prepared by NID and NIFT will be made available for adoption by Fab India Khadi Bhandars and yoga institutions

5.      Schools- CBSE, ICSE, Kendriya Vidyalayas, Navodaya Vidyalayas, Ramakrishna Education Society, DPS, DAV, etc have been requested to motivate and mobilize students to celebrate IDY by having school level events.

6.      NYKS- One lakh affiliated clubs will organize Yoga demonstration on 21.6.2016

7.      NSS-  

Mass Yoga Demonstration and a Seminar on Yoga in 351 universities on 21^st June 2016.

3.64 million volunteers enrolled in 38,769 NSS units in Colleges/Schools across the country, are being motivated to participated in Yoga Demonstrations

8.      NCC

Performance of Mass Yoga Demonstration by around 6 lakh NCC cadets at their respective camps. More participation is planned. Training is already on.

9.      Bharat Scouts and Guides

-Yoga & Surya Namaskar is an integral part of daily routine activities and camp life for all members (from age group 3+ to 25 years)

- Yoga-Fest in 5 regions from 20^th to 22^nd June, 2016

10.  UGC- To organize 2-3 days “Yoga Fest” in all Universities.

11.  Sports Authority of India (SAI)- Mass Yoga display at SAI Stadia and academic Institutions.

CREATING A BUZZ

Book and DVD on CYP- being made freely available in multiple language

Outdoor Publicity- w.e.f. 21^st May, 2016

-                 Hoarding in metros, on bus panels, metro/rail stations

-                  Leaflets/posters at retail points especially sports shops and malls.

Electronic Media- w.e.f. 21^st May, 2016

·         Video clips of 20 celebrity endorsements- Amitabh Bachchan, Shilpa Shetty, Virat Kohli, etc. will be telecast on multiple channels.

·         Video spots of 30 seconds each on important Yog Asanas will be telecast on DD as Asana of the day.

Print Media   : Articles in Newspapers/ Magazines

Social Media:- Mobile apps, blogs, Twitter, Facebook, etc.

New dynamic and interactive IDY Web Portal has been launched on 25^th May, 2016   

-          Interesting online quizzes and contests

-          Revamped portal to be launched by 23^rd May

Health Editors Conference held on 08.06.2016

A National level Yoga Geet competition organized- 900 entries received, being finalized.

Mass mailing of SMS of Yoga tag lines/messages, whatsapp messages

Curtain Raiser-  A 3 day Yoga festival organized at Talkatora Stadium from 20-22 April 2016

Sangeet Natak Academy will organize a Yoga Parv (in the context of Preforming Arts)

M/o I&B has drawn an elaborate Media Plan.

 YOGA INSTITUTIONS

·          All the reputed and eminent Yoga Teachers/Gurus and institutions like Patanjali Yogpeeth, Brahma Kumaris, Kaivalayadhama, Pune, The Yoga Institute, Art of Living etc., have been associated in celebration of IDY 2016

·         These institutions will be organizing mass Yoga events in their respective premises/Ashrams, helping in extending training support to State Governments and other Govt. agencies, Armed Forces, CAPFs, NCC, NYKS, Corporate Houses, etc.

·         Will also be organizing seminars/workshops, Yog Shivirs for imparting training to students from schools, colleges, Universities, etc.

·         Organizing events across the globe in collaboration with Indian Missions abroad

AWARDS FOR OUTSTANDING CONTRIBUTION TO YOGA The M/o AYUSH is considering to institute Awards. The scheme of Awards is likely to be announced during IDY-2016 and the first award will be given during IDY-2017.

IDY ACROSS THE GLOBE M/o AYUSH, in conjunction with M/o External Affairs is working with all UN Member States through Indian Missions for a befitting organization of Yoga Demonstration at iconic locations across the globe. M/o AYUSH has also provided financial assistance to Indian Council for Cultural Relations (ICCR), M/o External Affairs for deployment of Yoga experts across the Missions.