A group of tribal artists from Potka block (some 45 kms from Jamshedpur in Jharkhand) came together to understand the process of uploading the profile of their creative pieces online.
"The number of mobile-carrying citizens is increasing by leaps and bounds, and to take advantage of it we have resolved to explore possibilities to upload our products on the e-commerce platforms," said Deenbandhu Sardara young artist from Janamdih village, in tribal dominated Potka block.
With the increasing online retail trading sites, the artists believe that they can make an effective use of these electronic forums to increase the sale of their products.
"We sell items in bulk at fairs where corporate entities purchase our products but individual customers who doesn't visit fairs and are interested in tribal art pieces can avail them online," said Sarla Sardar, one of the artisans in Potka explaining why she joined the world of e-commerce.
Such efforts have paid rich dividends elsewhere. This effort in tribal area of Jharkhand must be encouraged by all. Apart from the government role of individuals and voluntary organisations can go a long way in helping these people to take maximum advantage of online business opportunities. Read more of this interesting news in Times of India...
