Union Minister for Environment, Forest & Climate Change and Information & Broadcasting Prakash Javadekar and MoS (I/C), Ministry of Development of North East Region; Dr. Jitendra Singh today launched a spectrum of initiatives for the state of Jammu and Kashmir. In a vibrant launch ceremony held at SKICC, Srinagar. Governor of J&K Satya Pal Malik and both the Ministers distributed Doordarshan’s Free Dish Set Top Boxes in the state. A half an hour Dogri programme and News Bulletin from DD Kashir and the signature tune of the channel was also launched.
Addressing the gathering, Prakash Javadekar appreciated the efforts of the Ministry of Information and Broadcasting especially Doordarshan for reaching out to the public in border areas to disseminate the message of Information, Education and Entertainment.
This Set Top Box will be provided free of cost and the audience will be able to view 100 channels for free. The News Bulletin will be telecast daily at 6:00 pm on DD Kashir on digital mode. The signature tune, which resonates with the spirit of the valley, has been composed by Rahul Sharma.