Some time back on this web site we had posted news of how film posters are being very effectively used to promote PM Narendra Modi's 'Swachh Bharat' mission.
Another similar effort has been made by Chhoti Sadri Municipal Corp in south Rajasthan's Pratapgarh district.
If one were to go by posters put up by the Chhoti Sadri Municipal Council, answering nature’s call in the open can be just about as harmful as being shot by a dreaded dacoit. The civic body has used scenes from several Amitabh Bachchan movies to promote the construction of toilets at home.
Read more of this interesting story by Sachin Saini published in Hindustan Times.....
News Source
Hindustan Times
