Promotion of Khadi in Schools and Other Institutions

Khadi and Village Industries Commission (KVIC) is taking various steps to promote Khadi products in schools and other institutions. Targeting the youth KVIC has taken up designing and marketing of products like Khadi denim and Khadi T-shirts. KVIC is working with reputed fashion designers to make Khadi products more appealing to the youth by introducing unique design and style.

185 Khadi Institutions (KIs) outlets have been modernized and computerized resulting in increase in sales in the range of 20% to 30%. New showrooms at Airports and having specialized “Khadi Plaza” have been set up and at other potential places and tourist spots such outlets are also under active consideration. KVIC has put in place the franchisee system for setting up of new outlets in different parts of the country.

KVIC as well as Khadi Institutions are working with the reputed retailers to offer suitable online platform for retailing Khadi and Khadi products through digital marketing.

KVIC has also launched Khadi Gift Coupon & Khadi Gift hampers.

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PIB Release

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