Incentives For Promotion Of KVIC Products In International Market

Ministry of Micro, Small and Medium Enterprises is providing special incentives for promotion and introduction of Khadi & Village Industries products in international markets. Khadi and Village Industries Commission (KVIC) has obtained the status of Deemed Export Promotion Council (DEPC) from the Ministry of Commerce & Industry. 1077 Khadi and Village Industries Institutions and Rural Employment Generation Programme (REGP)/Prime Minister’s Employment Generation Programme (PMEGP) units have taken its membership to enter the field of export. The following steps have been taken to boost the export of Khadi and Village Industries products:

Assistance would be provided under the Market Promotion and Development Assistance (MPDA) Scheme to the eligible Khadi and Village Industries (KVI) Institutions for participation in International Exhibitions/Trade Fairs held in foreign countries in order to showcase KVI products to foreign countries, access international buyers and sellers and forge business alliances, etc.

The eligible items for such participation and the scale of assistance would be as under:

S. No.

Eligible items

Scale of assistance

i)

Space Rent

For KVIs –

100% of the space rent subject to a maximum of Rs.1.00 lakh or actual rent paid, whichever is lower (for one representative from each participating enterprise)

ii)

Air Fare

For KVIs –

100% of the Economy Class air fare subject to a maximum of Rs.1.50 lakh or actual fare paid, whichever is lower (for one representative from each participating enterprise)

  1. Participation in domestic international exhibitions at State and National levels wherein KVIs are allowed to participate and market their products. Assistance is also provided to Exporters participating in International Trade Fairs held in India like India International Trade Fair (IITF) New Delhi where stall rentals are subsidized for the exporting institutions.
  2. Organizing Export promotion workshops at Chandigarh and Bangalore for KVI institutions/REGP/PMEGP units for acquainting with the procedure and documentation of export.
  3. KVIC has applied to register “Khadi” as a word mark and “Khadi India” as a Trademark in 27 classes for various products among 45 classes listed out in the IPR Act at National Level as well as has filed an online application for registering “Khadi” as a trademark under International bureau in European Union and other countries under 16 different class.
  4. Khadi and Village Industries Units participated in India International Trade Fair (IITF) at Pragati Maidan, New Delhi organized by ITPO.
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